Thursday, January 2, 2014

Tradeshow Exhibit Transportation

You've invested thousands in your upcoming industry tradeshow. You have giveaways, booth staff, marketing materials and a great attention-grabbing idea to attract attendees to your booth.
After many months of planning, set-up day arrives and the exhibit doors open, the enormous convention hall is filled with the sounds of booth displays being erected in every direction you look. You finally arrive at your space, armed ready with your tool belt to find…an empty space.
Exhibit transportation is often the most overlooked and undervalued aspect of tradeshow planning. Choosing a vendor experienced in booth transportation is paramount to the success of your show. The marketing aspect of the show often overshadows the critical logistics decisions that need to be made to avoid costly and embarrassing transportation blunders. Choosing an experienced transportation provider is the first key to your success in tradeshow planning.
Here are some tips for finding professional transportation companies who are experts in exhibit shipping.
Choose an experienced provider 
Ask companies for references and ask acquaintances at trade shows for guidance on which is the best company around. Reputable companies may have slightly higher rates because they understand the nuances of this type of transportation, but it is always better to pay more rather than face undue delays or worse, no booth at all!
Don’t wait until the last minute
If the event sponsors have made arrangements for an advance warehouse, use it. Unforeseen circumstances like bad weather can cause flight delays, and transportation companies can be victims of these unavoidable circumstances. Label all crates properly and mark with paint or stickers so as to easily identify your booth in a sea of display crates.
Backups
Bring copies of all your show forms, including registration documents and confirmations, just in case. Make backups and duplicates of all audio/visual presentations you’ll be using.

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